EMC Document Sciences Webcast Series

Insurance and Technology Editorial Perspectives Webcast

Future Proofing Customer Communications:
Best practices and tools for Customer Communication Management

If distribution was the first channel in which innovative insurers shot ahead of competitors, customer communications is likely to be next. Customers’ communications expectations are rapidly evolving, conditioned by innovators in industries such as retail and travel, and shaped by a desire for more relevant and timely content and more environmentally friendly channels. Customers want less paper and a more intelligible presentation of content they will actually read, no matter what the medium.

Unfortunately, many insurers can’t recognize the same customer across different lines of business and few can deliver messages that maximize the power of print and graphics and can reach customers through their preferred medium, be that e-mail, online, text messaging (SMS), print or fax. As customer preferences continue to evolve, insurers need flexible systems that can adapt to those changing expectations while keeping costs under control.

In this one-hour Insurance & Technology WebCast, moderated by Executive Editor Anthony O’Donnell, you will learn how to:

  • Simultaneously maximize graphic and text design capabilities
  • Limit the involvement of IT in customer communications
  • Liberate the creativity of business users
  • Reduce development, print and distribution costs
  • Accelerate new product time-to-market
  • Improve quality, consistency and compliance


Running Time: 60 minutes

Register now to view this EMC Document Sciences’ recorded event.

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