EMC Document Sciences Webcast Series

Insurance and Technology Editorial Perspectives Webcast

Leveraging SOA for Agile Enterprise Communications

In a challenging economy, superior customer service becomes an even greater competitive advantage. Insurers need to keep existing customers happy and have to be able to reach new markets through increasingly diverse distribution channels. Customers demand better communications from the companies they do business with, and they want them delivered through their preferred channels.

However, owing to the complexity of most insurance organizations, carriers continue to struggle to achieve highly personalized documents, delivered through a variety of communications channels, with a consistent look and feel across the enterprise. To approach the ideals of enterprise content management (ECM), insurers first need to advance in their implementation of services-oriented architecture (SOA).

In this one-hour Insurance & Technology WebCast, moderated by Executive Editor Anthony O’Donnell, our panelists discuss how the business agility promise of SOA can translate into communications agility through the use of dynamic content publishing.

Topics discussed include:

  • A look into current research on insurers' SOA progress
  • The architecture of applications and content management agility
  • Data management prerequisites for ECM
  • The implementation of dynamic content publishing for Web-based document fulfillment and high-volume batch generation
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